“Joe Jonas Becomes a Bridgerton
in New Tanqueray Commercial”
client: tanqueray + bridgerton
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agency: the community
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new york // 2022
{ campaign: it’s t-time }
{ IT’S T-TIME }
According to the internet, Joe Jonas could (and totally should) be a Bridgerton brother. So ahead of the release of season 2, we worked together with Tanqueray and Netflix's Bridgerton to teach him how to be one, with the help of Anthony Bridgerton himself. You're welcome, internet.
>>> internet dreamed
we made it real <<<
NUMBERS
660.000.000 MEDIA IMPRESSIONS
•
24.300.000 VIDEO VIEWS
•
660.000.000 MEDIA IMPRESSIONS • 24.300.000 VIDEO VIEWS •
>>> key visual
inspired cocktails
We partnered with a mixologist to create three unique T-Time cocktails with Bottles inspired by Bridgerton families.
t-time drops
We also engaged with our customers by creating 3 remarkable experiences for everyone who interacted with Tanqueray.
The Queen's Ball
Hand-painted Portrait
T-Time Party
NUMBERS
14,241% INCREASE IN BRAND MENTIONS
•
MOST-VIEWED NETFLIX SHOW IN A WEEK
•
14,241% INCREASE IN BRAND MENTIONS • MOST-VIEWED NETFLIX SHOW IN A WEEK •
