I’m a Brazilian creative with a passion for innovation, entertainment, storytelling, arts, and guess what? Advertising.

I started my career 15 years ago in the Northeast of Brazil, a region with more beaches than advertising agencies. So, I decided to move to São Paulo. My whole family asked me Why? And all I could answer was, why not? Luckily, I was introduced to great mentors who then became great friends. And, faster than I could ever imagine, I was working at Africa DDB – where I won my first lion.

In 2015, I accepted an offer from Impact BBDO Dubai. I was excited. My mom was questioning my sanity. There, I worked as Senior Art Director and Associate Creative Director, leading creative campaigns for brands like Pepsi, Snickers, 7UP, KFC, and Johnson & Johnson. And won my second lion.

When I was about to buy a camel, life brought me back to Brazil. Luckily (again), I had the chance to restart at the legendary DM9DDB, where I worked for McDonald’s and Itaú Bank for nearly two years.

That was followed by a cool stint at Leo Burnett Brazil as the main Art Director on Fiat. Seven months later, although I was having lots of fun, I got one of those emails that you can't say no to. Time to pack again! Destination: Mullenlowe, Boston.

If you’ve read this far, you already know my mom. She said my coats wouldn’t be enough. And she was damn right. I was now freezing and working as ACD across many clients, like Burger King and Jetblue.

After three years, I had earned over 30 international awards and three new passions: mixology, Celtics, and a dog called Chuvisco. I didn’t win my third lion, but I won my first D&Ad pencil - which is cooler, according to Adland.

All right, let’s pack one more time. New York, here we go! Finally, in December 2021, I joined The Community NY as Associate Creative Director on Diageo, Volkswagen, Netflix, and Oreo.

My goal is to do remarkable work with nice people, especially if they love crafting ideas as much as I do. I strongly believe that great projects only come to life if you put your heart and hard work into them.

Feel that we should talk? Let’s do it.

mvamaciel@gmail.com
+1 617 820 0314

Work

  • 2006 - 2008 ➝ Italo Binachi (Jr Art director)

  • 2008 - 2009 ➝ Black Ninja (Art Director)

  • 2010 - 2011 ➝ Gruponove (Art director)

  • 2011 - 2013 ➝ Cheil(Art Director)

  • 2013 - 2015 ➝ Africa Propaganda (Art Director)

  • 2015 - 2017 ➝ Impact BBDO Dubai (Senior Art Director)

  • 2017 - 2018 ➝ DM9DDB (Senior Art Director)

  • 2018 - 2019 ➝ Leo Burnett (Senior Art Director)

  • 2019 - 2021 ➝ MullenLowe Boston (Associate Creative Director)

  • 2021 ➝ The Community NY (Associate Creative Director)

Jury

  • New York Festival ➝ USA

  • PHNX Awards ➝ USA

  • Summit Awards➝ USA

  • Mobius Awards➝ USA

  • MAD Star ➝ KOR

  • Guigó Awards ➝ BRA

Awards

2024 ↴

  • New York Festival ➝ SILVER (Film)

  • New York Festival ➝ SHORTLIST (Film)

  • Lürzer's Archive ➝ 4 PUBLICATIONS (Print)

  • Lürzer's Archive ➝ 1 PUBLICATIONS(Film)

2023 ↴

  • Clio Awards ➝ SILVER (Brand partnership)

  • Warc Festival➝ GRAND PRIX (For good)

  • ADC awards ➝ SHORTLIST(Film)

  • One show ➝ SHORTLIST(Film)

2022 ↴

  • Clio Entertainment Awards ➝ GOLD (Partnership)

  • Clio Entertainment Awards ➝ GOLD (Branded Content)

  • Clio Entertainment Awards ➝ GOLD (Public Relations)

  • Clio Entertainment Awards ➝ SILVER (Integrated)

  • Clio Entertainment Awards ➝ SILVER (Social Media)

  • Clio Awards ➝ BRONZE (Design)

  • New York Festival ➝ BRONZE (Social Media & Influencer)

  • New York Festival ➝ FINALIST (Social Media & Influencer)

  • New York Festival ➝ FINALIST (Branded Content)

  • New York Festival ➝ FINALIST (Branded Content)

  • New York Festival ➝ FINALIST (Outdoor)

  • Effie Awards➝ GOLD (Social Good)

  • Effie Awards➝ SILVER (Small Budget)

  • Lürzer's Archive ➝ 4 PUBLICATIONS (Print)

  • Communication Arts ➝ WINNER(Advertising)

  • Communication Arts ➝ SHORTLIST(Advertising)

  • Communication Arts ➝ SHORTLIST(Interactive)

  • Innovation SABRE Awards ➝ SHORTLIST (Live Events )

  • Innovation SABRE Awards ➝ SHORTLIST (Social Video)

  • Innovation SABRE Awards ➝ SHORTLIST (Content Creation)

2021 ↴

  • D&AD ➝ WOOD (Direct)

  • New York Festival ➝ GOLD (Design)

  • New York Festival ➝ SILVER (Direct Craft)

  • New York Festival ➝ BRONZE (Direct Craft)

  • Cannes Lions ➝ SHORTLIST (Direct)

  • Cannes Lions ➝ SHORTLIST (Industry Craft)

  • Cannes Lions ➝ SHORTLIST (Industry Craft)

  • Cannes Lions ➝ SHORTLIST (Industry Craft)

  • London Advertising Festival ➝ BRONZE (Design)

  • London Advertising Festival ➝ BRONZE (Design)

  • London Advertising Festival ➝ BRONZE (Direct)

  • One Show ➝ MERIT (Design)

  • One Show ➝ MERIT (Design)

  • One Show ➝ MERIT (Direct)

  • Epica ➝ SILVER (Direct)

  • Epica ➝ BRONZE (Graphic Design)

  • Ad Star ➝ GOLD (Direct)

  • Ad Star ➝ SILVER (Design)

  • Ad Star ➝ SILVER (Print)

  • Ad Star ➝ SILVER (PSA)

  • Ad Star ➝ BRONZE (PR)

  • Ad Star ➝ BRONZE (Media)

  • Ad Star ➝ CRYSTAL (Live Events)

  • FWA of the Day ➝ GOLD

  • Campaign US ➝ SILVER (Public Service)

  • PHNX Awards ➝ BRONZE (Transform Lives)

  • Muse Awards ➝ SILVER (ocial Responsability)

  • Lürzer's Archive ➝ 4 PUBLICATIONS (Print)

  • Communication Arts ➝ WINNER(Advertising)

2020 ↴

  • Communication Arts ➝ WINNER(Advertising)

2019 ↴

  • Brazilian Creative Club ➝ SHORTLIST(Outdoor)

  • The Best Brazilian Commercial ➝ SHORTLIST(Advertising)

2018 ↴

  • Clio Awards➝ Silver(Film)

  • Brazilian Creative Club➝ SHORTLIST(Poster)

  • Lürzer’s Archive ➝ 8 Publications(Print)

  • Lürzer’s Archive ➝ 8 Publications(Print)

  • Lürzer’s Archive ➝ 14 Publications(Illustrations)


2017 ↴

  • Cannes Lions ➝ SHORTLIST(Film)

  • MENA Crystal ➝ GOLD(Film)

  • MENA Crystal ➝ GOLD(Film)

  • MENA Crystal ➝ SILVER(Film Craft)

  • MENA Crystal ➝ BRONZE(Brand Content)

  • Dubai Lynx ➝ SHORTLIST(Film)

  • Dubai Lynx ➝ SHORTLIST(Film)

  • Dubai Lynx ➝ SHORTLIST(Film Craft)

  • Loeries ➝ FINALIST(Film )

  • Loeries ➝ FINALIST(Film Craft)

  • Loeries ➝ FINALIST(Film Craft)

  • Loeries ➝ FINALIST(Film Craft)

  • Loeries ➝ FINALIST(PR)

  • Loeries ➝ CERTIFICATE(Live Activations)

2016 ↴

  • Cannes Lions ➝ Bronze(Radio)

  • Lusos Awards ➝ SILVER(Promo & Activation)

  • Lusos Awards ➝ SILVER(Media)

  • Lusos Awards ➝ SILVER(Graphic Design)

  • Brazilian Creative Club ➝ SHORTLIST(Direct)

2015 ↴

  • Cannes Lions ➝ BRONZE(Outdoor)

  • Cannes Lions ➝ SHORTLIST(Media)

  • Cannes Lions ➝ SHORTLIST(Design)

  • Clio Awards ➝ BRONZE(Outdoor)

  • El Ojo ➝ SILVER(Outdoor)

  • Crystal Festival ➝ BRONZE(Outdoor)

  • Wave Festival➝ BRONZE(Green Wave)

  • Lusos Awards ➝ SHORTLIST(Promo & Activation)

2011-2014 ↴

  • Lürzer's Archive ➝ 2 PUBLICATIONS (Print)

  • Lürzer's Archive ➝ 2 PUBLICATIONS(Print)

  • Colunista Awards ➝ SILVER(Print)

  • Colunista Awards ➝ BRONZE(Film)

  • Abril Magazine Awards ➝ WINNER(Best use)

  • About Magazine ➝ GOLD(Print)

  • Brazilian Creative Club➝ SHORTLIST(Direct)