This Corona vending machine dispensed drinks
only if you ordered correctly in Spanish.
client: corona limonada
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agency: mullenlowe
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boston // 2021
{ campaign: say “hola” }
{ SAY “HOLA” }
Corona's having a laugh in Vegas with a voice-activated vending machine! Ask for a free Corona Hard Seltzer Limonada in Spanish to snag one. Can't do it? Get free Duolingo Plus lessons and try again. Say: “Dame una Corona Hard Seltzer Limonada, por favor!”
NUMBERS
60% INCREASE IN MENTIONS OF CORONA’S ACROSS ALL PLATFORM
•
400.000 MEDIA IMPRESSIONS
•
8.000.000 EARNED MEDIA
•
60% INCREASE IN MENTIONS OF CORONA’S ACROSS ALL PLATFORM • 400.000 MEDIA IMPRESSIONS • 8.000.000 EARNED MEDIA •
