SHOPPING SP
UNFORGETABLE SHOTS
Africa Creatives > São Paulo > 2015
“SP Market turns parking lot signs
into a way to find missing children.”
UNFORGETABLE SHOTS
São Paulo has over 1 million public parking spots, prompting many people to photograph parking lot signs to remember where they parked.
What if this simple habit could also address
another serious issue in the city: Finding missing children?
We have replaced the traditional letters and numbers on parking lot signs with the names and photos of missing children.
These photos that people used to take just to remember
where they parked and then deleted, are now being shared
on social media to help find missing children.
