POWELL’S BOOKS
WHEN YOU READ THE BOOK, YOU’RE THE ONE WHO BRINGS IT TO LIFE.
The Community > New York > 2025
“Powell’s Books' ‘Adapted by Anyone’
Invites Readers to Reimagine the Classics”
Adapted by Anyone
This campaign invites you to let your imagination run wild with classic books.
Instead of just watching movies made by others, this lets you be the director of your own mental movie.
Powell's, being the world's biggest independent bookstore, wants to inspire more reading by showing that every book you read
is like your own unique film, with you dreaming up the cast, setting, and everything in between.
WEbsite
The site lets you put your name in the credits of classic stories and create shareable content.
It's a chance to showcase your imagination and see how you and others bring these amazing stories to life in your own unique way.
Out of home
The campaign also includes eye-catching out-of-home displays that spread our message and connect you to powells.com/readyourmovie.
Each display is a gateway to explore, create, and share your unique take on classic stories.
