DON JULIO ROSADO
WELCOME TO ROSADO WORLD
The Community > New York > 2022
“Tequila Don Julio Rosado is debuting
with a new creative campaign
that lures you into the fantastical Rosado world”
WELCOME TO ROSADO WORLD
To launch the new Don Julio Tequila, tequila for the day. We created a world where modern disco meets Mexican luxury, where under a pink sky, you can roller-skate with disco pumas on a cactus maze or grab a bottle from a cloud.
Key visual
The campaign also features out-of-home in Los Angeles, Miami, and New York.
Miami
New York
A massive wall painting in the Los Angeles
Los Angeles
3d billboard in Times Square
Point of sale
