CHANGE THE REF
SHAMECARDS
MullenLowe > Boston > 2021
“These ‘Shamecards’ are frightening
reminders of the legacies of mass shootings”
SHAMECARDS
How do you want to be remembered? That’s the question Change The Ref is asking with Shamecards: a unique collection of postcards that show how a lack of gun laws is changing this country. Each card allows you to tell Congress how you want your state to be remembered.
50 postcards
shamecards.org
With just a few clicks, you could pick your postcard, select your congressman, and have your voice heard.
sent directly to congress
U.S. Congresswoman Katherine Clark
Numbers
24.300.000 VIDEO VIEWS
660.000.000 MEDIA IMPRESSIONS
from coast to coast
To increase awareness, we spread displays with our postcards across the United States.
Los Angeles
New york
Boston
Miami
postcards into book
We compiled the postcards into a book and sent them to influencers
