CHANGE THE REF
SHAMECARDS

MullenLowe > Boston > 2021

“These ‘Shamecards’ are frightening
reminders of the legacies of mass shootings”

Fast Company

SHAMECARDS

How do you want to be remembered? That’s the question Change The Ref is asking with Shamecards: a unique collection of postcards that show how a lack of gun laws is changing this country. Each card allows you to tell Congress how you want your state to be remembered.

50 postcards

shamecards.org

With just a few clicks, you could pick your postcard, select your congressman, and have your voice heard.

sent directly to congress

U.S. Congresswoman Katherine Clark

Numbers


24.300.000 VIDEO VIEWS

660.000.000 MEDIA IMPRESSIONS


from coast to coast

To increase awareness, we spread displays with our postcards across the United States.

Los Angeles

New york

Boston

Miami

postcards into book

We compiled the postcards into a book and sent them to influencers

Send your postcards at shamecards.org

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