“Tequila Don Julio Rosado is debuting
with a new creative campaign
that lures you into the fantastical Rosado world”
client: Don Julio
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agency: the community
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new york // 2022
{ campaign: welcome to rosado }
{ WELCOME TO ROSADO }
To launch the new Don Julio Tequila, tequila for the day. We created a world where modern disco meets Mexican luxury, where under a pink sky, you can roller-skate with disco pumas on a cactus maze or grab a bottle from a cloud.
>>> key visual
{ The campaign also features out of home in Los Angles, Miami, and New York }
>>> Los Angeles
>>> New York
>>> Miami
>>> A massive wall painting in the Los Angeles
